Vision/Mission/Values Statements

Effective Vision/Mission/Values statements (VMV) can rally the troops and get everyone rowing in the same direction. It is an excellent productivity enhancement tool. In general, a vision statement is a picture of the future, a mission statement addresses how to get there, and a values statement addresses the behaviors to execute the mission statement. Trying to develop VMV statements can be frustrating and time-consuming exercises (it’s not easy). It is very helpful to have someone familiar with the process facilitate. VMV statements can be used personally and for teams, but they always need to align to the company’s VMV statements. Once VMVs are established, a good boss ensures s/he aligns team performance and personal behavior accordingly.

  1. How to understand the differences between Vision/Mission/Values statements and generate & apply them (Creating the Future).
  2. Build a Strategic Framework: Mission Statement, Vision, Values (
  3. Basics of Developing Mission, Vision and Values Statement (Free Mgmnt Library).
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